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Use cases

Social-media editorial in your brand voice

How a small team plans, writes, illustrates and approves an entire editorial calendar — in brand voice, with images in brand style.

What this is

Social media eats time because many small decisions live in many tools. OpenBase bundles plan, copy and image in one room — and proposes topics from your knowledge base and performance data.

How it looks in the workspace

  1. Find topics — OpenBase scans news, your knowledge base and performance — and proposes 10 topics per week.
  2. Draft posts — Copy for LinkedIn, Instagram and X is drafted in a platform-appropriate brand voice.
  3. Create images — Image Studio delivers visuals in brand style — with logo consistency.
  4. Approve and schedule — Reviewers comment, versions are compared, posts go into the plan.

Why it pays off

  • Double the output with the same team.
  • Brand consistency even with 5 writers.
  • Visuals are recognizable, not generic.
  • Performance learnings feed back into the next posts.

What you need to start

An OpenBase workspace, your brand voice calibrated in five answers and at least one relevant connector (e.g. Slack, Google Workspace or HubSpot). Nothing more required.

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